MARTIN PELHAM

Marketing strategist, creative lead and technologist

PROFESSIONAL OVERVIEW

Experienced in providing support in a wide range of roles.

Implementing new products & services and optimizing operations
Planning, developing, implementing and managing Production and Marketing strategies and campaigns. (With budgets ranging from $1k to +$10M
Communication of ideas between company executives and creative teams.
Oversight of budgets for personnel, technology and scheduling.
Developing, managing, guiding and training of team members.
Establishing, maintaining and improving relationships with supporting agencies and 3rd parties.
Creation of scalable processes that ensure best practices for efficient workflow.
Analysis of insight data to help inform strategic stakeholder decisions

A Bit About Me

Highly motivated marketing and production executive with a broad experience in working for or partnering with various sized companies including several of the animation industry’s most critically acclaimed studios.

I am often engaged when companies need to solve one or more of these three problems:

They need to build the right marketing team
Developing a new process that is unknown to the current team
Implementing a new technology or acquiring one to solve a problem

The decision to outsource your marketing services can be daunting; it involves trusting a third-party to manage your brand and its reputation. But outsourcing your marketing services can be beneficial if you are looking to reduce costs, increase efficiency, or need expert advice.

With work experience ranging from social media content production to consumer product development; from feature film deliveries to tv spots, trailers and featurettes; from understanding new technologies, how they work and developing new systems with in house with technology teams to developing tie-in partnerships and mobile and online game development; live event planning to joint company/partner presentations; and from CRM creation, setting strategic goals and strategies, to data and insights analysis. Ensuring all deliveries are creatively on point with company brands or style guides. Simultaneously working to develop the in house talent to grow and offer more options and solutions for the company and be a leader in creative solutions.

Let's Talk

Work Experience

January 2022 - Present

April 2020 - Present

August 2020 - October 2021

June 2006 - March 2020

Northell - Director of Operations & Strategy

Operations oversight for Northell, partnered with working with various clients to simplify digital (strategy, design, software and data) for our customers and help them focus on what matters: growing their businesses.

Shaping and executing long-term Content Marketing Strategy for the Agency and Clients.
Develop a digital cross-platform content strategy that supports the business
objectives and aligns with brand values.
Creating content that extends the reach of marketing campaigns as well as adheres to Brand ideals and guidelines.
Creating content with a measurement of attracting customers/lead generation.

Metolius - Partner

Helping our clients create and implement successful marketing strategies, up-skill and recruit teams that can achieve their goals, and deliver both remote and in-person events that support the growth of the company.
Working in various business sectors, with clients such as David Copperfield (product development), Next Adventure (digital marketing and team up-skilling), Baobab Studios (animation awards and marketing) and Living Room Theaters (retail digital marketing & PR).

Bath Club - Director of Marketing

Establishing a marketing brand and strategy for a start-up e-commerce project right at the beginning of the pandemic. Once the online store was launched, various suppliers and partners were established from around the globe to deliver the product, and repeat customers were established, the company was sold.

LAIKA - Various marketing and post-production roles

From the company's inception, I operated as the in-house post-production supervisor and head of digital assets. Additionally overseeing the creation and staffing of the marketing department which operated across five award-winning movies as well as overseeing the studio's overall marketing, consumer products and promotional events.