the work
20 Years of Building the Infrastructure Behind Extraordinary Creative Work
Multiple case studies. One through-line: creating the systems, strategies, and operational infrastructure that let remarkable work reach the people it's built for.
2014–2019
LAIKA Social Strategy
Five Films. One Community. 32 Million People.
LAIKA makes films by hand — twelve frames per second. The studio had extraordinary things to show. The challenge was learning the difference between what the studio found impressive and what an audience found meaningful.
32.6M
People reached organically
152968
Community members built
4.58%
Engagement rate vs 1-3% benchmark
£0
Paid media spend
2017–2019
Consumer Products
Zero to £1M. Building LAIKA's Licensing Engine from Scratch.
In 2017 LAIKA had zero consumer products revenue. By 2019 there was a full licensing engine, over 25 global partners, and 150+ products on the market.
£1M
DTC revenue built from zero
25+
Global licensees signed
150+
Products to market
3yrs
Zero to full programme
2012–2019
Building Block System
The Operational Architecture Behind Six Award Seasons.
Stop-motion produces four seconds of footage per week. The filmmakers are still on stage while the awards machine is already running. The Building Block System was the answer.
90%
Reduction in content turnaround
48 to 6h
Delivery cycle improvement
6
Consecutive Oscar-nominated productions
2
Distribution studio campaigns fed simultaneously
Additional Work
LAIKA EPK & Promotional Production
Making the Campaign Materials That Made the Campaign
Producing the trailers, featurettes, EPKs, Making Of books, and filmmaker Q&A series across five feature films — the content that powered every awards campaign and theatrical launch.
LAIKA Studio Infrastructure
The Studio Behind the Studio
How the operational infrastructure behind LAIKA's creative output was designed, built, and evolved across five feature films — the invisible systems that made the visible work possible.
LAIKA Consumer Products
The Creative Depth Behind the Licensing Engine
The creative philosophy behind LAIKA's consumer products programme — why every product had to be a genuine extension of the films, not a merchandising exercise.
Digital Pipeline - Warner Bros.
Pioneering the World's First Digital Stop-Motion Feature
Building the colour pipeline and delivery infrastructure for Corpse Bride — with no roadmap while the cameras were already rolling.
Baobab Studios - VR
Namoo — Emmy Wins and Oscar Shortlist
Post production, marketing campaign, awards season execution, and the Art of Namoo book. Three Daytime Emmy wins.
Events & Experiential
Portland Art Museum — Record-Breaking LAIKA Exhibition
Designing and managing the retail and experiential component of PAM's most successful exhibition install in a decade.
Living Room Theaters
Driving Footfall Through Cultural Programming
Venue marketing strategy, Universal Pictures partnership, and the Indie Sunday recurring campaign — driving 20x traffic increase and 32% ticket sales uplift.
Comic-Con - LAIKA
280% YoY Sales Growth Through Experiential Activation
Multi-year experiential activation strategy at San Diego Comic-Con — booth design, product positioning, event-specific campaigns, and commercial results.
Bath Club
From Launch to Acquisition in 12 Months
Embedded as Marketing Director for a cosmetics startup. Built brand identity and customer acquisition from scratch — scaling the customer base 40% in 12 months.
Northell - AgTech
Digital Transformation Across Four Regions with Zero Infrastructure
AI-driven localisation workflow reducing creative production cycles by 40%. Full paper-to-digital transformation across EMEA, APAC, and US markets.
Lancaster Golf Club
Diagnosing £4700+ in Quarterly Lost Revenue
Full operational audit, financial modelling, rota automation linked to Xero, stock control digitisation, and a phased margin growth roadmap.